From November 22 to 25, Visionnaire, the clothing brand of French artists Bigflo and Oli, landed at LE NINETY! For 3 days, thousands of fans came to LE NINETY to buy their favorite Visionnaire pieces.
On one of the days, the brothers came to greet fans and take photos with them.
Having a coffee shop in their store in France, we collaborated with Le Toledo, bakery and café, to integrate a café into our space during the Visionnaire pop-up.
During the pop-up, fans also had the chance to enjoy an exclusive Visionnaire Montréal shirt. As a final surprise, LE NINETY and Visionnaire collaborated to give 3 pairs of tickets to the Bigflo et Oli concert in Montreal.
Several Quebec and French media covered the story in articles.
