For Valentine's Day, Fruitz and LE NINETY collaborated to celebrate love in all its diversity. Fruitz, a dating app based in Europe, aimed to broaden its audience by working with LE NINETY. On this special day, customers had the opportunity to discover the clothing selection curated by LE NINETY, chosen to complement Fruitz's colors, get tattoos, benefit from a professional photoshoot, attend a conference on different attachment styles, and much more.
On February 16, 2024, an evening for content creators and media took place at NINETY. Content creators such as Cocottee, Aly Brassard, Zoé Duval and Sami Landri were able to experience this event. The following day, February 17, the experience was open and free to everyone for the entire day! It was a success, with over 600 visitors participating in the activation.
On February 16, 2024, an evening for content creators and media took place at NINETY. Content creators such as Cocottee, Aly Brassard, Zoé Duval and Sami Landri were able to experience this event. The following day, February 17, the experience was open and free to everyone for the entire day! It was a success, with over 600 visitors participating in the activation.
